Author Archives for longisland
Automotive PPC
Increase leads by utilizing automotive PPC and remarketing strategies.- January 13, 2020
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AUTOMOTIVE PPC
With rising costs and decreasing return many car dealers are moving portions of their ad-budget away from third party lead services and beginning to generate their own leads through various automotive PPC strategies. PPC stands for ‘pay-per-click’ and is a way of advertising for certain keywords people type in on search engines, paying only when a user has clicked on a keyword in your list. This system is an extremely powerful and targeted way of advertising which allows dealers to maintain visibility on the first page of search engine results by guaranteeing to pay search engines, such as Google, when someone visits your site for particular search terms. In exchange, dealers maintain first page listings (extremely valuable real estate in today's digital world).
See samples of automotive PPC in action.
Automotive PPC isn't just about paying for keywords. These platforms open the floodgates to an arsenal of tools and technologies available to your dealership once we get started.
Call Tracking Services
Making the right marketing decisions requires accurate data.- January 13, 2020
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CALL TRACKING SERVICES
Call tracking services allow you to test and measure different advertising campaigns against each other in order to figure out which ads work better, or which ones yield a better return on investment. They also help ensure your campaigns are working properly by creating a definitive measurable factor. Phone call tracking is also an exceptional way to add accountability to both your advertising team, staff, or agency.
How does they work?
Call tracking works by assigning different phone numbers to different ad messages to see which ones lead to more inbound leads and calls. The process of tracking phone calls is commonly used in the automotive industry, especially when it comes to lead generation. If you cannot track which ads work best, you are not able to fine-tune your advertisements to net you the best results. This is why, whatever your call tracking services are costing, it’s likely worth every penny, as long as they are continually helping gather data to improve your results.
Phone call leads are delivered by tracking phone numbers, voice recorded, include Caller ID, can be listened to, and are sent for reporting purpo [...]
Craigslist Posting
Turn pre-owned searches into sales, leases and finance deals.- January 13, 2020
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DIGITAL ADVERTISING IDEAS
TurboListings™ also syndicates to these green checked popular car websites.
Some franchise store used car managers or UCMs don't like to admit it, but in fact, a great deal of used car sales can be attributed to shoppers on local classified sites like Craigslist. Most of these shoppers, which are sometimes referred to as "bottom feeders", are looking for cheap used cars locally, but often times, these used or pre-owned deal-searchers turn into new car sales, leases, straight out cash purchases and/or finance deals. I say, what difference does it make? Sales are sales, and leads are leads. What difference does it really make where they are coming from?
Optimized High Quality Craigslist Postings; Craigslist is one of the largest and busiest classified sites (ranked #17 busiest site in US according to Alexa).
When you are considering a venue such as Craigslist, which is one of th [...]
When you are considering a venue such as Craigslist, which is one of th [...]
Terms of Service
By using this site, you agree to the following terms of service.- January 13, 2020
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Terms of Service
By using this site, you agree to the following terms of service.
1. Terms
By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.
2. Use License
Permission is granted to temporarily download one copy of the materials (information or software) on Cars Digital Inc.,'s web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on Cars Digital Inc.,'s web site;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or "mirror" the materials on any other server.
This lice [...]
Geo-Fencing
Deploy targeted marketing campaigns based on user device type and geographic location- January 13, 2020
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GEO FENCING AND GEO TARGETING
A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated, as in a radius around a location, or a geo-fence can be a predefined set of boundaries around a city or county. One example of usage involves a mobile device entering a geo-fence area which would trigger an advertisement to the device's user letting them know how close they are to a particular special priced deal. The terms "geo-fencing" and "geo targeting" are often used interchangeably, however, there is a difference. Geo-fencing delivers ads to everyone entering a specific area. Geo targeting delivers ads only to certain individuals who meet specific criteria when they enter a fenced area.
Save money by allowing geo-targeting and geo-fencing to specifically target only a geometrical area for your ads or increase bids based on how close shoppers are to your physical location.
GEO-fencing is an advertising model which dealers should be taking advantage of these technologies allows businesses to deploy targeted [...]
GEO-fencing is an advertising model which dealers should be taking advantage of these technologies allows businesses to deploy targeted [...]
Dealer Advertising
Dealership advertising ideas proven to boost your bottom line.- January 13, 2020
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DIGITAL ADVERTISING IDEAS
Google has become a company synonymous with the Internet. In fact, the word "Google" is now considered to be a verb in the English dictionary which means to find something online. The exact definition is: "To search for information about (someone or something) on the Internet using the search engine Google". Example: "I recently googled a BMW for sale and found one on Craigslist".
Google also has an advertising system they call Google AdWords which has the ability to run ads, not only on their search engine, but on virtually all websites on the Internet. This means that when people are on websites such as AutoGuide.com or say, Ebay.com, Google, through their partner network of publishers, has the ability to target users with automotive ppc ads there too. This places Google in reach of 90% of Internet users worldwide. Google also dominates search results serving over 40,000 search queries every second on average. These numbers just canno [...]
Facebook Marketplace
Increase leads by getting your vehicles on Facebook Marketplace.- January 13, 2020
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FACEBOOK MARKETPLACE
Facebook, the world’s leading social networking website has added something new to its suite of services and auto dealers ought to be very interested in this new addition. It’s called “Facebook Marketplace” and it is a new user generated classifieds section which Facebook members can post ads for all sorts of items for sale, including used vehicles.
Facebook Marketplace adds an entirely new reason for car dealers to put focus on reaching consumers not only through their social pages, but the marketplace where there is a new opportunity to add and upload all vehicle inventory to the site. Facebook users search and find used vehicles in a variety of ways with typical search options you would expect in a classifieds website. There is also a price rating feature which lets customers know if a price is considered high or low, similar to what has grown popular on sites such as CarGurus.
See pricing for inclusion!
However, getting all your vehicles on Facebook Marketplace can be a time consuming and extremely tedious task, especially considering vehicles also need to be removed once sold or no longer available. Much like our
