Dealer Email Marketing

Delivering qualified buyers to our client's sites and showrooms.


Email marketing can be extremely effective, IF, and only IF, you are working with the right email partner, can acquire the right opt-in lists, from a company that can identify your best prospects, target them regionally, and bypass spam and bulk mail folders. Without all of this in place, your email marketing efforts will suffer. You must ensure that your message is not only delivered, but delivered to the right prospects, at the right time, who are local to your dealership and have already shown interest in your makes, models and inventory.

Cars Digital Inc. can help you identify the right prospects, in the right zip codes and capture them by demographics and likelihood of interest in your makes and models; those who have indicated intent to purchase in the near future. Our lists provide tightly targeted reach, high quality data and deliver your message with very quick turnaround, (in some cases under 2 hours). This allows us to delivering qualified buyers, to our client's sites and showrooms.

If you have tried many email vendors over the years, and have become accustom to the usual poor ROI, feel free to move forward with a small test with us and you’ll clearly experience the difference. Our campaigns provide excellent delivery to qualified buyers and receive, on average; a 10% open and 1% click through rate. This means on a campaign targeting 100,000 shoppers, you can expect 10,000 of them to open up the email and see your offer, while 1,000 of them to land on your website.

Campaigns can be fine-tuned to target In Market Auto Intenders by the following characteristics:

  • In The Market Auto Intenders
  • Car Make
  • Car Model
  • Car Year
  • Age
  • Income
  • Gender
  • Occupation
  • Geo Location
  • Political Affiliation
  • Marital Status
  • Presence of Children
  • Education Level
  • Ethnicity
  • Religion
  • Spoken Language
  • Pet Owner
  • Credit Rating
  • Net Worth
  • Value Conscience
  • Political Affiliation
  • Housing Information
  • Music Preferences
  • Career Title
  • Sports Interest
  • Leisure Activities & Hobbies
  • Online Activities

Our costs are extremely competitive depending on reach and frequency of your campaign, as well as the volume of each broadcast per month. However, you can predict your overall costs at roughly just $25 per 1000 In Market Auto Intenders. If you have holiday sales events going, there is huge opportunity for you to take advantage of effective email marketing broadcasts to drive high volume, low cost buyers (auto intenders, who have already indicated that they are in the market for a car) to your showroom and/or website.


  • The number of email users is forecasted to rise to 2.9 billion by 2019.
  • Consumer email accounts make up the majority of email accounts, representing 79% of US mailboxes.
  • Segmented email campaigns have an 14% higher open rate than non-segmented campaigns.
  • 86% of businesses surveyed indicate they plan to increase their email marketing budgets.
  • A survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had more than four times higher ROI than other marketing formats, including social media, direct mail and paid search.
  • It is reported that for every dollar spent on email marketing, an average of $44 dollar return on investment is realized.
  • Email marketing is a critical and strategic component of any small business marketing plan.
  • The ability to segment email lists and individualize campaign messaging are the most effective personalization tactics.

Service Statistics

4,400 Cars Sold
$62,480,000 Amount Sold
100% Customer Satisfaction
397,600 Leads Delivered
* Sales statistics shown above are based on the number of vehicles we have on record as being sold across our 89 participating dealerships, multiplied by an average sale of $14,200.00.
Leads delivered quantity is gathered from syndication software which tracks phone and email leads, and is owned by Cars Digital Inc.,
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